TY - CHAP TI - Beyond Films – The Development of the Bollywood Brand AU - Krämer, Lucia T2 - Bollywood in Britain : Cinema, Brand, Discursive Complex ET - 1 SP - 97 EP - 122 PY - 2015/// PB - Bloomsbury Academic CY - New York SN - 9781501307607 UR - https://www.screenstudies.com/encyclopedia-chapter?docid=b-9781501307607&tocid=b-9781501307607-chapter5 DB - Screen Studies: Bloomsbury and Faber Screenplays and Criticism Annual Update 2019~Screen Studies: Bloomsbury and Faber Screenplays and Criticism~Screen Studies: BFI Film Classics~Screen Studies: BFI Film Studies~Screen Studies: Filmmaking~Screen Studies: Bloomsbury and Faber Screenplays and Criticism Annual Update 2020~Screen Studies: BFI Film Classics Annual Update 2020~Screen Studies: BFI Film Studies Annual Update 2020~Screen Studies: Auteur Film Studies~Screen Studies: Bloomsbury and Faber Screenplays and Criticism Annual Update 2021~Screen Studies: BFI Film Classics Annual Update 2022~Screen Studies: BFI Film Studies Annual Update 2022~Screen Studies: Bloomsbury and Faber Screenplays and Criticism Annual Update 2022~Screen Studies: Reading and Watching Television~Screen Studies: Television Genres,Form and Aesthetics~Screen Studies: Television Histories and Industries~Screen Studies: BFI Film Classics Annual Update 2023~Screen Studies BFI Film Studies Annual Update 2023~Screen Studies: Bloomsbury and Faber Screenplays and Criticism Annual Update 2023~Screen Studies: BFI Film Classics Annual Update 2024~Screen Studies: BFI Film Studies Annual Update 2024~Global Film and Media Collection~ LA - en Y2 - 2024/3/29/ ER -