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...Technicolor is one of the most recognizable brand names in cinema history. Thanks to a complex array of technical, economic, and stylistic strategies, Technicolor helped shape the look and success of color motion pictures in Hollywood...

Looking at Film

The Cinema Book

British Film Institute, 2007

Book chapter

4

... that allow meaning to accrue to those two-dimensional images that keep flashing at a set rate upon a white rectangular screen. Selected Reading Richard Neupert, The End: Narration and Closure in the Cinema, Detroit, MI, Wayne State...