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Beyond Films – The Development of the Bollywood Brand

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

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Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book chapter

...This chapter introduces a facet of Bollywood in Britain that will dominate the remainder of the book: the representation and discursive construction of ‘Bollywood’ outside the Asian cultural niche. In this context ‘Bollywood’ functions...

Representations of the Hindi Film Industry in British First-Hand Reports

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

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Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book chapter

...The second type of texts analysed here in terms of transdifference is first-hand reports by Britons about the Hindi film industry, several of which were published in newspapers and in book form between 2001 and 2007.The scholarly...

Britain and Indian Diaspora Films – Questions of Nostalgia

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

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Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book chapter

...Moving on from the previous chapter, which mapped the status of Indian mainstream films in the British film market in terms of exhibition, distribution and reception, the present chapter starts with a look at Britain as a place where Indian...

What Is Bollywood?

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

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Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book chapter

...Bollywood n.Humorous blend of the name of Bombay … and Hollywood … – The Indian film industry, based in Mumbai (formerly Bombay); Mumbai regarded as the base of this industry (OED Online)Bollywood (noun)The motion-picture industry in India...

The (Trans)difference of Bollywood – British Asians through the Lens of ‘Bollywood Star’

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

Search for publications

Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book chapter

...As Chapter 5 has shown, awareness of Bollywood in Britain beyond the South Asian niche really only expanded in a relevant way in the early years of the new millennium. It was the ‘Indian summer’ in 2002 that firmly established Bollywood...

Popular Indian Cinema in Britain – Facts and Figures

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

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Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book chapter

...Great Britain has always been a particularly lucrative overseas market for Indian film producers (Dwyer 2006: 367; FDA 2008: 20). This chapter points out some of the key phases in the history of popular Indian cinema in Britain...

Bollywood Adaptations

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

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Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book chapter

...While the previous chapters approached Bollywood as a lifestyle brand and as a trigger for negotiations of difference, the present chapter provides a methodological framework for theorizing Bollywood in Britain via concepts of adaptation....

The Changing Image of Bollywood in British Film Reviews

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

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Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book chapter

...Many of the linguistic expressions of transdifference that could be identified in the first-hand reports of the last chapter also feature prevalently in British film reviews of Bollywood films, the last text type to be analysed from...

Conclusion

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

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Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book chapter

...This study intended to address several dimensions of Bollywood in Britain in order to provide an extensive survey of the various manifestations and facets of the phenomenon. Given the prevalent meaning of the term ‘Bollywood’ as a synonym...

Introduction

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

Search for publications

Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book chapter

...Bollywood appears like one of the most obvious examples and success stories of media globalization. Even though the production of the films that are the core of the Bollywood phenomenon is firmly based on the Indian subcontinent...