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‘A Little Old-Fashioned…’: Marvel Studios and Pixar

Martin Flanagan

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Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

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Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

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Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

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The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book chapter

...Marvel Studios occupies the cutting edge of mainstream transmedia production, occupying a special position within Hollywood even before its absorption into Disney. As Derek Johnson has pointed out, Marvel Studios put PR departments to work...

Star-Lord, Who?: Guardians of the Galaxy – Raiding the ‘B-List’ for New Legends

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

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Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

Search for publications
and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

Search for publications

The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book chapter

...Having scored major hits with some of its most recognizable characters, Marvel Studios addresses the risk of market saturation by plundering the rich Marvel Universe catalogue for less familiar heroes in possession of the potential...

‘Doth Mother Know You Weareth her Drapes?’: The Genre Tactics of Marvel Studios

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

Search for publications
and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

Search for publications

The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book chapter

...Marvel Studios' combination of innovation and history shows the company revisiting its precursor's genesis, to infuse the new project with both legitimacy, and the storytelling wisdom of Marvel Comics. The idea of being sui generis is right...

‘Films Lead Policy’: Marvel’s Industrial (R)evolution and the Birth of a Studio

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

Search for publications
and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

Search for publications

The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book chapter

...In Spring 2014, Marvel Studios president of production Kevin Feige revealed plans to extend the sequence of ‘shared universe’ MCU films until 2028. This completed a turnaround taking a troubled comic publishing company into a new...

It's About Time: A Brief History of Women in Space

Marie Lathers

Marie Lathers is Treuhaft Professor of French and Humanities at Case Western Reserve University in Cleveland, Ohio. She has published books and articles in the areas of feminist theory and popular culture, 19th-century French studies, and the relationship among women, art, and literature. Author affiliation details are correct at time of print publication.

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Space Oddities : Women and Outer Space in Popular Film and Culture, 1960–2000

Continuum, 2010

Book chapter

...It's about two astronauts; it's about their fate; It's about a woman and her prehistoric mate.I’m sorry to have gone female on you, Major.At this writing, we are still waiting. I. Arrows of Time (Jerrie Cobb)Stephen Hawking's 1988...

An Organization of Storytellers: The Marvel Story, According to Marvel

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

Search for publications
and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

Search for publications

The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book chapter

...The way an organization forges its own narrative greatly influences its public identity, softening a remote corporate structure into a brand. This chapter proposes that having a stable and consistent organizational identity is key...

The Astronaut's New Clothes: Naked in Space in Nude on the Moon, Barbarella, and Alien

Marie Lathers

Marie Lathers is Treuhaft Professor of French and Humanities at Case Western Reserve University in Cleveland, Ohio. She has published books and articles in the areas of feminist theory and popular culture, 19th-century French studies, and the relationship among women, art, and literature. Author affiliation details are correct at time of print publication.

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Space Oddities : Women and Outer Space in Popular Film and Culture, 1960–2000

Continuum, 2010

Book chapter

...I explained to Jerrie Cobb right at the start that it would be very difficult to integrate women into the space program. I told her quite frankly that it would mean special space suits …Dr. Durand, could you hand me a garment? … Would you...

Captains America

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

Search for publications
and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

Search for publications

The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book chapter

...Although paving the continuity road towards The Avengers (2012), Captain America: The First Avenger (2011) was as interesting for the ways in which it differed from earlier Marvel Cinematic Universe (MCU) films as for its similarities...

Staying Home: Astronaut Wives and Domestic Engineering

Marie Lathers

Marie Lathers is Treuhaft Professor of French and Humanities at Case Western Reserve University in Cleveland, Ohio. She has published books and articles in the areas of feminist theory and popular culture, 19th-century French studies, and the relationship among women, art, and literature. Author affiliation details are correct at time of print publication.

Search for publications

Space Oddities : Women and Outer Space in Popular Film and Culture, 1960–2000

Continuum, 2010

Book chapter

...If you think going to the Moon is hard, try staying home.Look, I don't remember the space program and I don't think about my marriage.But I called three of—in my view—three of the greatest ladies and most courageous ladies in the whole...

Bottled Up: Inner and Outer Space in I Dream of Jeannie

Marie Lathers

Marie Lathers is Treuhaft Professor of French and Humanities at Case Western Reserve University in Cleveland, Ohio. She has published books and articles in the areas of feminist theory and popular culture, 19th-century French studies, and the relationship among women, art, and literature. Author affiliation details are correct at time of print publication.

Search for publications

Space Oddities : Women and Outer Space in Popular Film and Culture, 1960–2000

Continuum, 2010

Book chapter

...It was just like crawling out through a bottle.He probably thought you were one of the regular run-of-the-mill NASA Arabs.We saw in Chapter 1 that women had a chance, however slim, of becoming astronauts in the early 1960s...