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The Big Idea

Eileen Quinn

Eileen Quinn and Judy Counihan have a combined experience of nearly forty years as producers in the UK film and television industry, with dozens of production credits as living proof of their pitching success. They joined forces to produce The Pitch after years of witnessing and working within an industry which suffers from its lack of sales training - their aim to help both buyers and sellers have a happier and more fruitful experience of the pitch process. Author affiliation details are correct at time of print publication.

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Judy Counihan

Judy Counihan

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The Pitch

Faber and Faber Limited, 2006

Book chapter

1

... complex, maybe you won’t be interested…’ The Executive squints at me through his cigarette smoke, clearly confused. ‘Eileen, are you feeling okay?’That day I learned a key pitching lesson: to thine own self be true. No point in pitching like...

Preparing the material

Eileen Quinn

Eileen Quinn and Judy Counihan have a combined experience of nearly forty years as producers in the UK film and television industry, with dozens of production credits as living proof of their pitching success. They joined forces to produce The Pitch after years of witnessing and working within an industry which suffers from its lack of sales training - their aim to help both buyers and sellers have a happier and more fruitful experience of the pitch process. Author affiliation details are correct at time of print publication.

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Judy Counihan

Judy Counihan

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The Pitch

Faber and Faber Limited, 2006

Book chapter

0

...You have either a storyline or a script which you are going in to pitch. Even if they have already read it, nine times out of ten the buyer will ask you to ‘tell it to me fresh’ or ‘give it to me again’. So be ready, as if you are starting...

In the Beginning

Eileen Quinn

Eileen Quinn and Judy Counihan have a combined experience of nearly forty years as producers in the UK film and television industry, with dozens of production credits as living proof of their pitching success. They joined forces to produce The Pitch after years of witnessing and working within an industry which suffers from its lack of sales training - their aim to help both buyers and sellers have a happier and more fruitful experience of the pitch process. Author affiliation details are correct at time of print publication.

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Judy Counihan

Judy Counihan

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The Pitch

Faber and Faber Limited, 2006

Book chapter

0

...Not long after those early pitching days, I was asked to do a ‘little talk’ about pitching for an industry group in Scotland. ‘Come along and tell us some stories,’ they said, adding with amazement, ‘We heard you actually Like to pitch...

Out in the Cold

Eileen Quinn

Eileen Quinn and Judy Counihan have a combined experience of nearly forty years as producers in the UK film and television industry, with dozens of production credits as living proof of their pitching success. They joined forces to produce The Pitch after years of witnessing and working within an industry which suffers from its lack of sales training - their aim to help both buyers and sellers have a happier and more fruitful experience of the pitch process. Author affiliation details are correct at time of print publication.

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Judy Counihan

Judy Counihan

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The Pitch

Faber and Faber Limited, 2006

Book chapter

0

...What happens if you can’t get into the pitch meeting room in the first place?There are two other kinds of pitch you can undertake: Written: the sales letter Opportunistic: the informal pitch The sales letter...

Yourself

Eileen Quinn

Eileen Quinn and Judy Counihan have a combined experience of nearly forty years as producers in the UK film and television industry, with dozens of production credits as living proof of their pitching success. They joined forces to produce The Pitch after years of witnessing and working within an industry which suffers from its lack of sales training - their aim to help both buyers and sellers have a happier and more fruitful experience of the pitch process. Author affiliation details are correct at time of print publication.

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Judy Counihan

Judy Counihan

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The Pitch

Faber and Faber Limited, 2006

Book chapter

0

...I go for a lot of walks and drink plenty of water to get the brain in gearIf you cannot pitch your story to an executive, why should you expect he or she to be able to pitch to his or her boss and beyond that to an audience in TV ads...

Step up to Bat

Eileen Quinn

Eileen Quinn and Judy Counihan have a combined experience of nearly forty years as producers in the UK film and television industry, with dozens of production credits as living proof of their pitching success. They joined forces to produce The Pitch after years of witnessing and working within an industry which suffers from its lack of sales training - their aim to help both buyers and sellers have a happier and more fruitful experience of the pitch process. Author affiliation details are correct at time of print publication.

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Judy Counihan

Judy Counihan

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The Pitch

Faber and Faber Limited, 2006

Book chapter

1

... is short. It’s a common sales tool which is uniquely well suited to our business, owing to what I’ll call the Quinn Principle: Everyone Likes to Moan. In your own words, in the following order, you ask: What’s not working for you...

In the End

Eileen Quinn

Eileen Quinn and Judy Counihan have a combined experience of nearly forty years as producers in the UK film and television industry, with dozens of production credits as living proof of their pitching success. They joined forces to produce The Pitch after years of witnessing and working within an industry which suffers from its lack of sales training - their aim to help both buyers and sellers have a happier and more fruitful experience of the pitch process. Author affiliation details are correct at time of print publication.

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Judy Counihan

Judy Counihan

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The Pitch

Faber and Faber Limited, 2006

Book chapter

0

...I want to thank everyone who spends part of their day creating. I don’t care if it’s a book, a film, a painting or a dance, a piece of theatre, a piece of music. Anybody who spends part of their day sharing their experience with us… I think...

Let’s Do It

Eileen Quinn

Eileen Quinn and Judy Counihan have a combined experience of nearly forty years as producers in the UK film and television industry, with dozens of production credits as living proof of their pitching success. They joined forces to produce The Pitch after years of witnessing and working within an industry which suffers from its lack of sales training - their aim to help both buyers and sellers have a happier and more fruitful experience of the pitch process. Author affiliation details are correct at time of print publication.

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Judy Counihan

Judy Counihan

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The Pitch

Faber and Faber Limited, 2006

Book chapter

0

...How long should a pitch be?I have a very low tolerance threshold personally when I’m listening to a pitch, and most execs I know are overwhelmed with material, so concise, smart and intriguing are my watchwords.Ten minutes. No more. Make...

Show Biz

Eileen Quinn

Eileen Quinn and Judy Counihan have a combined experience of nearly forty years as producers in the UK film and television industry, with dozens of production credits as living proof of their pitching success. They joined forces to produce The Pitch after years of witnessing and working within an industry which suffers from its lack of sales training - their aim to help both buyers and sellers have a happier and more fruitful experience of the pitch process. Author affiliation details are correct at time of print publication.

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Judy Counihan

Judy Counihan

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The Pitch

Faber and Faber Limited, 2006

Book chapter

0

...‘This is show business not show friends’When I started out in the industry in Britain nearly two decades ago, I noticed that Art and Money were separated at birth. In the case of institutions such as the BBC, the people who looked after...