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Marketing Mononoke: The Daihitto Becoming Disney

Princess Mononoke : Understanding Studio Ghibli’s Monster Princess

Bloomsbury Academic, 2018

Book chapter

4

... that, by limiting the scope of the study, I am able to elucidate the dissonance created when distributors reframe film texts for the global market.Laz Carter, ‘Marketing Anime to a Global Audience: A Paratextual Analysis of Promotional...