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Beyond Films – The Development of the Bollywood Brand

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

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Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book

1

... Workout programme shows, bindis can easily be applied to non-Indian foreheads. Both instances metonymically illustrate Bollywood’s nature as a phenomenon of medial, cultural and national translocation and translocality (cf. Krämer 2013)....

The (Trans)difference of Bollywood – British Asians through the Lens of ‘Bollywood Star’

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

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Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book

0

...As Chapter 5 has shown, awareness of Bollywood in Britain beyond the South Asian niche really only expanded in a relevant way in the early years of the new millennium. It was the ‘Indian summer’ in 2002 that firmly established Bollywood...

Bollywood Adaptations

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

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Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book

1

... (Kunzru 2005: 29, 68) stand next to allusions to McLuhan’s equation of man and message in order to underline the multifaceted nature of this topic.For a more exhaustive analysis of the novel in this respect, see Krämer (2013). The contact...

Popular Indian Cinema in Britain – Facts and Figures

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

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Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book

0

...Great Britain has always been a particularly lucrative overseas market for Indian film producers (Dwyer 2006: 367; FDA 2008: 20). This chapter points out some of the key phases in the history of popular Indian cinema in Britain...

What Is Bollywood?

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

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Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book

0

...Bollywood n.Humorous blend of the name of Bombay … and Hollywood … – The Indian film industry, based in Mumbai (formerly Bombay); Mumbai regarded as the base of this industry (OED Online)Bollywood (noun)The motion-picture industry in India...

Britain and Indian Diaspora Films – Questions of Nostalgia

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

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Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book

0

...Moving on from the previous chapter, which mapped the status of Indian mainstream films in the British film market in terms of exhibition, distribution and reception, the present chapter starts with a look at Britain as a place where Indian...

Conclusion

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

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Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book

0

...This study intended to address several dimensions of Bollywood in Britain in order to provide an extensive survey of the various manifestations and facets of the phenomenon. Given the prevalent meaning of the term ‘Bollywood’ as a synonym...

Introduction

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

Search for publications

Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book

0

...Bollywood appears like one of the most obvious examples and success stories of media globalization. Even though the production of the films that are the core of the Bollywood phenomenon is firmly based on the Indian subcontinent...

The Changing Image of Bollywood in British Film Reviews

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

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Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book

0

...Many of the linguistic expressions of transdifference that could be identified in the first-hand reports of the last chapter also feature prevalently in British film reviews of Bollywood films, the last text type to be analysed from...

Representations of the Hindi Film Industry in British First-Hand Reports

Lucia Krämer

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation Author affiliation details are correct at time of print publication.

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Bollywood in Britain : Cinema, Brand, Discursive Complex

Bloomsbury Academic, 2015

Book

0

...The second type of texts analysed here in terms of transdifference is first-hand reports by Britons about the Hindi film industry, several of which were published in newspapers and in book form between 2001 and 2007.The scholarly...