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Captains America

Martin Flanagan

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Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

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Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

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Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

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The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

1

... to the conflicted, reluctant and anguished men of action fronting films from the early part of the 2000s (see Flanagan, 2009: 171–2, and Chapter 7). The nobility of Rogers thus necessitates a different treatment from the struggles...

The Code of Psychology and Character Motivation

Martin Sohn-Rethel

Martin Sohn-Rethel taught film and media studies at Varndean College, Brighton, from 1990 to 2013. Author affiliation details are correct at time of print publication.

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Real to Reel : A New Approach to Understanding Realism in Film and TV Fiction

Auteur, 2015

Book

1

... mise-en-scène and cinematography, Gasman shows Lynne and her brother Steven (Martin Anderson) being taken by their Da (James Ramsay) to a ‘fathers’ day’ Christmas party held, for all the worst reasons, in a working-class Glasgow bar. First we see Ma...

‘A Little Old-Fashioned…’: Marvel Studios and Pixar

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

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Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

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Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

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The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

1

... These days, 1980s action icons once of R-ratedGenre fans might not always like it (Flanagan, 2009: 82), but the economic sense here is well-established and influential: With boomers taking their kids (or being dragged by them) to the movies,...

Introduction: The Road to Marvel Studios

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

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Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

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and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

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The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

1

... Flanagan, 2009: 65–6). By contrast, in mature, continuous fictional worlds, characters display history. We can say, then, that a fictional universe allows events to accrue history; that this history affects characters, and is something of which...

An Organization of Storytellers: The Marvel Story, According to Marvel

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

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and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

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The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

1

... its identity completely. An organizational origin story In 1961, Timely Comics, part of Martin Goodman’s Magazine Management, renamed itself ‘Marvel Comics’, taken from Timely’s 1939 title of that same name. By doing so it immediately...

Teams/Screens

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

Search for publications
and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

Search for publications

The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

1

...Marvel's modern dynasty of powered heroes was founded on the concept of the ‘team book’. Specifically, this involved Stan Lee's gamble – ordered by publisher Martin Goodman – that a team of Marvel heroes could emulate DC's Justice League....

Conclusion

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

Search for publications
and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

Search for publications

The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

0

...We have identified a number of important features to the Marvel Studios approach, and as its ‘cinematic universe’ escalates, with television the latest frontier, it might seem unstoppable. But even as Marvel Studios renews ideas about how...

Tie-ins, Tie-ups and Let-downs: Marvel’s Transmedia Empire

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

Search for publications
and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

Search for publications

The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

0

...Marvel has had variable success with licensing its products to external producers for decades. The Marvel Cinematic Universe now takes a different approach, as Marvel Studios has attempted to create and control a continuity that spans all...

‘Films Lead Policy’: Marvel’s Industrial (R)evolution and the Birth of a Studio

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

Search for publications
and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

Search for publications

The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

1

... Comics of the fan-favourite 1970s period had already experienced.See Chapter 2, as well as Howe (2013: 91–3). Howe even refers to the head of Perfect Film and Chemical, Marvel’s first owner other than Martin Goodman’s company,...

‘Doth Mother Know You Weareth her Drapes?’: The Genre Tactics of Marvel Studios

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

Search for publications
and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

Search for publications

The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

1

... spandex.Flanagan (2004a: 27–30) discusses how Ang Lee was criticized for applying a pretentious and unsuitable aesthetic, redolent of art cinema ‘taste’, to the popular subject matter of his film Hulk (2003), suggesting a kind of inverted...