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An Organization of Storytellers: The Marvel Story, According to Marvel

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

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Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

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Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

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The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

0

...The way an organization forges its own narrative greatly influences its public identity, softening a remote corporate structure into a brand. This chapter proposes that having a stable and consistent organizational identity is key...

Star-Lord, Who?: Guardians of the Galaxy – Raiding the ‘B-List’ for New Legends

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

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Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

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Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

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The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

1

... in printed form. All four issues of Guardians of the Galaxy: Infinite Comics, which focused in turn on Drax, Rocket Raccoon, Gamora and Groot, were released in 2014 and written by Brian Michael Bendis, with illustration by Mike Avon Oeming,...

‘Doth Mother Know You Weareth her Drapes?’: The Genre Tactics of Marvel Studios

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

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and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

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The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

0

...Marvel Studios' combination of innovation and history shows the company revisiting its precursor's genesis, to infuse the new project with both legitimacy, and the storytelling wisdom of Marvel Comics. The idea of being sui generis is right...

‘A Little Old-Fashioned…’: Marvel Studios and Pixar

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

Search for publications
and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

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The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

0

...Marvel Studios occupies the cutting edge of mainstream transmedia production, occupying a special position within Hollywood even before its absorption into Disney. As Derek Johnson has pointed out, Marvel Studios put PR departments to work...

Teams/Screens

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

Search for publications
and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

Search for publications

The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

1

... Spider-Man and Daredevil being exemplary in this.Daredevil once refused an offer to join the Avengers (Steve Englehart (w), Don Heck (p) and Mike Esposito (i) ‘With Two Beside Them!’. The Avengers Vol.1, #111 (May, 1973). Marvel Comics)....

‘Films Lead Policy’: Marvel’s Industrial (R)evolution and the Birth of a Studio

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

Search for publications
and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

Search for publications

The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

0

...In Spring 2014, Marvel Studios president of production Kevin Feige revealed plans to extend the sequence of ‘shared universe’ MCU films until 2028. This completed a turnaround taking a troubled comic publishing company into a new...

Introduction: The Road to Marvel Studios

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

Search for publications
and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

Search for publications

The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

0

...The introduction is topically organized, but establishes a rough chronology charted across three main sections. Its objectives are (i) to introduce the themes and ‘house style’ in the world of the comics (incorporating a digression to set...

Captains America

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

Search for publications
and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

Search for publications

The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

0

...Although paving the continuity road towards The Avengers (2012), Captain America: The First Avenger (2011) was as interesting for the ways in which it differed from earlier Marvel Cinematic Universe (MCU) films as for its similarities...

Conclusion

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

Search for publications
and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

Search for publications

The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

0

...We have identified a number of important features to the Marvel Studios approach, and as its ‘cinematic universe’ escalates, with television the latest frontier, it might seem unstoppable. But even as Marvel Studios renews ideas about how...

Tie-ins, Tie-ups and Let-downs: Marvel’s Transmedia Empire

Martin Flanagan

,

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Author affiliation details are correct at time of print publication.

Search for publications

Mike McKenny

Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations. Author affiliation details are correct at time of print publication.

Search for publications
and

Andy Livingstone

Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Author affiliation details are correct at time of print publication.

Search for publications

The Marvel Studios Phenomenon : Inside a Transmedia Universe

Bloomsbury Academic, 2016

Book

0

...Marvel has had variable success with licensing its products to external producers for decades. The Marvel Cinematic Universe now takes a different approach, as Marvel Studios has attempted to create and control a continuity that spans all...